SignalCraft automates the production work that eats your days — social calendars, media briefs, press releases, campaign plans — so you focus on the strategy that clients actually pay for.
For solo consultants and boutique agencies who want to scale without hiring.
Muck Rack, Sprinklr, Meltwater — these platforms are designed for teams with budgets, not solo consultants with client deadlines. You end up paying for journalist databases you'll never fully use, features you'll never touch, and onboarding that eats your first month.
Meanwhile, the work that actually fills your day — drafting a month's social posts, writing a media brief, building a campaign calendar — has no good tool. So you do it manually. Every time.
SignalCraft is built for exactly one thing: doing the production work of a PR consultancy, automatically.
Generate a full month's LinkedIn, Twitter/X, and Instagram content from a brief. Tailored to each client's voice, audience, and content pillars. Edit, approve, publish.
Describe a campaign in two sentences. Get a full 90-day PR plan — goals, key messages, target media, narrative arc, milestone timeline. Ready to share with clients on day one.
Structured media briefs with talking points, angles, key messages, and target outlets. Press releases in AP style, formatted and ready to send. Turn a story into a pitch in minutes.
Train on a client's existing content — past releases, social posts, website copy — and every output sounds like them. Not generic AI copy. On-brand, every time.
Automated client performance summaries — share of voice, reach estimates, content output metrics. Built in the format clients expect, sent on schedule without you touching it.
Run separate brand voices, content calendars, and campaigns for each client from one dashboard. Separate by client, never cross-contaminate. Built for boutique shops managing 5 to 15 accounts.
Name, industry, audience, content pillars. Paste three to five examples of their existing content. SignalCraft learns their voice.
Two to three sentences on what you're trying to achieve. The platform builds the full plan — key messages, channels, milestones, content calendar.
Everything goes to a review queue. You approve, edit, or regenerate. Then export as a PDF, share as a link, or send directly to your client.
No prompt engineering required. No learning curve. If you can brief a junior consultant, you can use SignalCraft.
"The best PR consultant is not the one who writes the fastest. They are the one who knows what to say and when to say it. Everything else — drafting, formatting, scheduling — is infrastructure. And infrastructure should run itself."
The thesis behind SignalCraft
The consultants winning right now are not the ones with the most hours. They are the ones using AI to reclaim that time and invest it in relationships, strategy, and new business. SignalCraft is the infrastructure layer that makes that possible — built for the way boutique consultancies actually work.
This is not another productivity tool. It is the production engine for your practice.